Heritages Lanes, based in Red Deer Alberta, offers good, old-fashioned bowling entertainment fun and sells access to their rewards program for a $5.00 annual fee.

3 year snapshot

  • Total Rewards Members in Database: 6303
  • Average Sales from Rewards Members: $30k+ Monthly
  • Average Sales Ticket: $21.80
  • Average Rewards Breakage: 41.7%
  • 879 surveys completed with average satisfaction rating of 83%
  • Average WiFi Connections Per Month: 700

The top 10 customers have spent $62,973 and counting!

Birthday Club Promotion

Customers receive 2 free games of bowling that expires in 1 month. Heritage averages a 21.3% redemption rate resulting in $1,504.79 in average monthly sales from their birthday promotion.

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